Top Digital Marketing Company in Chennai

Concern Infotech PvT Ltd is among top digital marketing companies in chennai. It is also among the most genuine digital marketing agencies in chennai. Digital marketing in Chennai was not even know when Concern Infotech set up these services to boost the clients sales. It is probably the oldest digital marketing company in Chennai. Being a digital marketing agency in Chennai, and sustaining for so many years speaks volumes for the company. Our customers like Sooriya hospital believe that we are the best digital marketing company in Chennai, and have therefore continued using our services for more than a decade now. Being the best digital marketing agency in Chennai, does not mean we are the costliest. Nor does being a social media marketing agency in Chennai mean that are services do regular run of the mill of the stuff. Our digital marketing services in Chennai through this digital marketing agency Chennai is what we are proud of. Please feel free to call us and get feedback on how you can grow your business through us.

What is Digital marketing?

Digital marketing refers to marketing products or services through digital channels like search engines, websites, social media, email, and mobile apps. The primary objective of digital marketing is to push the information or message directly as many people as possible in the online space - regardless any background. Digital marketing involves analyzing a vast amount of data they capture and use the information in their marketing efforts. Since, capturing and using the data and information are based on a new understanding of consumer behavior; businessmen need well experienced digital marketing company to achieve their goals. Digital Marketers like Concern Infotech, a fast growing Chennai Company is an ideal choice, since they have a solid digital marketing presence and strategy in place, especially if you are seeking new ventures for marketing your products !

If you own a business and your goal is only sales and growth, Digital Marketing is where you need to invest with a monthly budget.

What is included in Digital marketing?

Digital Marketing is a unique method which combines advertising and promotion of the business or brands over the internet via different platforms. Medium includes websites, social media, mobile and even many media devices. Digital marketing methods include several methodologies like search engine optimization, social media optimization, search engine marketing, social media marketing, affiliate marketing, email marketing, mobile marketing etc.

What does a Digital Marketing Manager do?

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A digital marketing manager is completely responsible for creating, implementing and managing marketing campaigns that promote a company and its products and/or services. The most important role is enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads or customers. A digital marketing manager also studies, analyses, identifies and evaluates new digital technologies. He/she various Web analytics tools to measure site traffic in order to optimize marketing campaigns, email marketing, social media and display and search advertising.

How Digital Marketing helps in Conversion?

Any digital marketing campaign measures success by the percentage rate of incoming traffic gets converted into leads, subscribers or sales. This is very important, since without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. That is why business owners are streamlining their digital marketing campaign towards conversion optimization, making it a top priority above everything else. Tools and techniques which are used in digital marketing campaign such as Search Engine Optimization, social media marketing and email marketing can generate a power communication with the targeted audiences which the deliver better-than-average results in terms of higher conversion rates.

Grow with digital-marketing

How digital marketing caters to mobile customers?

Yes. Mobile internet is revolutionizing the way we think and consume information. It is creating the next wave of information dissemination and communication channel, brought about by the rapid expansion of smartphones, tablets and other internet-enabled devices. These electronic devices have become a central part of Indian life that most of the adults in the country log on to their every now and then. So now is the best time to have digital marketing campaigns projected towards mobile consumers, paving the way for achieving a better sale. Mobile gadgets have now evolved into something that is influencing their purchasing decisions as confirmed by another.

What is the role of digital marketing in business development?

Top Digital Marketing Company ChennaiWhether your business is small, medium, or large, the digital marketing helps to develop business. It offers a powerful platform and a wonderful chance for your brand to gain recognition, irrespective of its size, operation and budget. The digital ground is always fair and open to all and it's up to each company to compete and attract its share of targeted traffic and generate business as much as they can.

How digital marketing overcome competition?

With regular competition come threats and fears. Business owners need to differentiate themselves from their competitors and know their true potential. Your digital strategy can articulately communicate it to your audience while lack of it can make it impossible for you to tackle threats effectively. Once when you have the information and other data in a place you will be able to see that digital marketing is working to your advantage and ensuring survival for your business.

Is digital marketing cost effective?

Digital marketing is more cost-effective than traditional marketing in many aspects. This is especially true when comes to small or medium businesses as they don't have many resources or fund. New media can provide you with a cheaper and more effective advertising channel. Though digital marketing needs, invests on paid mediums like google ads and facebook ads, the cost is still cheaper compared to traditional marketing activities like television, outdoor campaign and radio ads.


Digital Marketing Vs Traditional Marketing

Which is better and more effective?

Traditional marketing Vs Digital marketing is still one of the major debates in business whether small or big. Which kind of marketing offers the best reach along with the best return on investment? This is the question marketers are tackling and handling every day! But definitely digital marketing is gaining its share of importance.

Let's compare them:

  • Digital marketing gives an edge over traditional marketing since it can offer quick results, while the latter takes time before showing any results.

  • Traditional marketing has good quality to hold the attention of potential customers by giving them hard copies of material, which can even make the message memorable

  • Digital marketing has the ability to measure the marketing efforts easier and quicker. One can monitor the strategy through Google Analytics and other aspects like general trend, inbound traffic, conversion rate, interested audience, bounce rate and profit.

  • Instant publicity can be achieved through digital marketing. But direct marketing can create a market through person-to-person interaction, which is can be an extremely effective strategy of traditional marketing.

  • Traditional marketing is usually forced upon the consumer, sometimes annoying them. Digital marketing is free, allows you to interact with your market, and provides quick feedback.

Is there a realistic balance between the two?

The world has transformed into a digital environment. Not just newspaper and magazines going digital, we even conduct many of our daily tasks such as internet banking, online shopping. With the rise of the digital age, it just seems like practical to invest in digital campaign. Despite the power of traditional marketing, it is imperative to have a website and use internet to interact with their customers and consumers. So we need to mix the right dose of digital marketing with the traditional marketing as to keep up in today's world.

Invest in digital-marketing

How to invest in Digital marketing?

Use Digital Marketing to save money and make more money !

How much should you invest in a digital marketing campaign? However, it depends on whether you are a B2B business or B2C. If it is for B2B business, customers or clients are going to be highly targeted users like CEO's, Entrepreneurs, Chairman and Founders. These top people are decision makers in buying your product or services so selling a service to them will require much higher budget. If you are running a B2C business is predominantly focused on end consumers who are very largely available at any touch point like Google and social media platforms. They can be targeted using customized creative copies and suitable media type. You can also profile them on social media to run targeted advertisements.

Some of Our SMM Clients

Here are some key activities and techniques involved in SEO Here are some key activities and techniques involved in SMM
Keyword Research Social Media Strategy
On-Page Optimization Profile Setup and Optimization
Content Creation Content Creation
Link Building Content Calendar
Technical SEO Audience Engagement
User Experience (UX) Hashtag Strategy
Mobile Optimization Paid Advertising
Local SEO Influencer Marketing
Analytics and Monitoring Community Building
Content Marketing Analytics and Tracking
Social Signals A/B Testing
SEO Audits Competitor Analysis
Continuous Learning Crisis Management
Content Promotion
Cross-Platform Integration
Social Listening
Regularity and Consistency


Search Engine Optimization (SEO) is a set of strategies and practices aimed at improving the visibility and ranking of a website or web page in search engine results, primarily in organic (non-paid) search results. The ultimate goal of SEO is to increase the quantity and quality of traffic to a website. Here are some key activities and techniques involved in SEO:

  • Keyword Research: Identify relevant keywords and phrases that potential users might use to search for your content. This involves understanding search intent and competition for specific keywords.

  • On-Page Optimization: Optimize the content and HTML source code of individual web pages to make them more search engine-friendly. This includes optimizing meta tags (titles, descriptions, headers), using relevant keywords, improving content quality, and ensuring proper HTML structure.

  • Link Building: Build a network of high-quality backlinks to your website from reputable and relevant sources. Backlinks are a strong ranking factor for search engines.

  • Technical SEO: Improve the technical aspects of your website, including site speed, mobile-friendliness, secure (HTTPS) connections, structured data markup, and more.

  • User Experience (UX): Ensure that your website is user-friendly and provides a positive experience for visitors. This includes a responsive design, easy navigation, and fast loading times.

  • Mobile Optimization: With the increasing use of mobile devices for web browsing, optimizing your site for mobile is crucial. This includes responsive design and mobile-friendly content.

  • Local SEO: If your business has a physical presence, optimize your website for local search. This includes creating and optimizing Google My Business profiles, local citations, and reviews.

  • Analytics and Monitoring: Use tools like Google Analytics and Google Search Console to track the performance of your website and measure the impact of your SEO efforts. Make data-driven decisions to improve your strategy.

  • Content Marketing: Promote your content through various channels, such as social media, email marketing, and outreach to influencers, to attract more visitors and backlinks.

  • Social Signals: While not a direct ranking factor, social signals (social media activity and shares) can indirectly influence your website's visibility.

  • SEO Audits: Regularly assess your website's performance through SEO audits to identify and fix issues that may be affecting your rankings.

  • Continuous Learning: SEO is a dynamic field, with search engine algorithms constantly evolving. Staying updated with industry trends and algorithm changes is crucial for ongoing success.

SEO is an ongoing process that requires patience and consistent effort. It's essential to follow ethical practices and avoid "black hat" techniques that can lead to penalties from search engines. The primary goal of SEO is to provide valuable and relevant content to users while improving a website's visibility in search engine results.


Social Media Marketing (SMM) is the use of social media platforms and websites to promote products, services, or content. It involves a variety of activities and strategies to engage with your target audience, build brand awareness, and drive traffic or conversions. Here's what you typically do in SMM:

  • Social Media Strategy: Develop a comprehensive social media strategy that aligns with your business goals. Determine which social platforms are most relevant to your target audience.

  • Profile Setup and Optimization: Create or optimize your social media profiles with a consistent brand image, including profile pictures, cover photos, and bios.

  • Content Creation: Generate high-quality, engaging content, including text, images, videos, and infographics, tailored to each social media platform. Content should be relevant to your audience and align with your brand's voice and message.

  • Content Calendar: Plan and schedule your content in advance using a content calendar. This helps maintain a consistent posting schedule and ensures that you cover important events and themes.

  • Audience Engagement: Interact with your audience by responding to comments, messages, and mentions. Encourage discussions and build relationships with your followers.

  • Paid Advertising: Use paid social media advertising to reach a wider or more targeted audience. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer advertising options.

  • Influencer Marketing: Collaborate with influencers or micro-influencers in your niche to leverage their follower base and credibility.

  • Community Building: Create and manage social media groups or communities related to your industry or niche. These can serve as a space for discussions and engagement.

  • Analytics and Tracking: Monitor the performance of your social media efforts using analytics tools provided by the platforms or third-party tools. Analyze metrics such as engagement, reach, click-through rates, and conversions.

  • A/B Testing: Experiment with different types of content, posting times, and ad creatives to identify what works best for your audience. Use A/B testing to refine your strategies.

  • Competitor Analysis: Keep an eye on what your competitors are doing on social media. Analyze their strategies and adapt your approach accordingly.

  • Crisis Management: Be prepared to handle any negative comments, feedback, or crises that may arise on social media. Respond professionally and address concerns promptly.

  • Content Promotion: Promote your social media content through other marketing channels, such as email marketing and your website.

  • Cross-Platform Integration: Integrate your social media efforts with other marketing channels to create a cohesive brand presence.

  • Social Listening: Monitor social media conversations and trends related to your industry, brand, or products. Use this information to make informed marketing decisions.

  • Regularity and Consistency: Maintain a regular posting schedule to keep your audience engaged and informed. Consistency is key in building a loyal following.

Social media marketing is a dynamic and evolving field, so it's important to stay up to date with platform changes and trends in the industry. Effective SMM requires a deep understanding of your target audience, a well-defined strategy, and the ability to adapt to changing circumstances and algorithms on various social media platforms.

Digital Marketing Case Study

Digital Marketing Project name:

Digital Marketing Client Profile

LP Consultants International Private Limited was started in the year 2007. LPCI is a firm which provides services like Lightning protection, EMI, EMC and Earthing related problems for industries and homes. They also support industries by giving short term training and seminars on Lightning protection and EMI/EMC.

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Digital Marketing Clients Requirement

LP Consultants International Private Limited have searched for best digital marketing agencies in chennai and eventually reached us with the help of Google. While comparing with other digital marketing companies, they found our company Concern Infotech Pvt. Ltd. has successful experience in digital marketing services chennai.

Digital Marketing Agency Chennai
  • This company had website already, but the design was out dated and hence asked us to revamp the website into current trend with all devices compatibility.

  • They required modules like News and Events, Training and Seminar information, Clients, Testimonials, Photo Gallery, Video Gallery and Contact.

  • Separate CMS Admin Panel for updating their content and receiving seminar enrolment.

  • Digital Marketing Services like SEO and SMO.

  • SEO services for lightning protection related keywords like lightning protection consultants and EMI/EMC consultants.

  • Social Media Optimization services for making their brand popular on Social Media.

  • They expected queries for training and seminar.

Our Digital Marketing Service

  • We designed three types of best websites with latest trends for both desktop and mobile view. Client selected one good design which suits their business.

  • At initial stage itself we developed the website which is SEO (Search Engine Optimization) friendly

  • We have concentrated on search engine friendly URL, page speed with fast loading images1.

  • Created separate pages for Videos and Photo Gallery.

  • As per client requirement, we have developed all the modules and fixed in suitable places in the website.

  • Developed CMS based admin panel for updating the News, Articles and receiving the enrolment registration.

  • At final stage we started digital marketing with Search engine optimization. Our Digital marketing team have researched for suitable keywords for this website and applied in the website. With the client’s support, we updated the website with unique and fresh content.

  • After completion of on page optimization, we continued with off page optimization like Social Booking Submissions, Classifieds Submission and Video Submission.

  • In digital marketing service, we started social media optimization. Promoted the website in Social Networks like Facebook, Twitter and Google plus for brand building.

Digital Marketing Results

  • Created Responsive Website Design with latest trend

  • We developed the website with useful modules as per client .

  • Digital marketing and Search Engine Optimization supported website.

  • Our Digital Marketing Agency Team has promoted the top keywords like lightning protection consultant and EMI/EMC consultant to the first page

  • With support of our digital marketing company, now LPCI have been receiving enquiries for both training and seminar.

Digital Marketing Company Chennai


By the above case study, everyone can understand how our digital marketing agency have fulfilled our client requirement and supported them from starting to end.

Article and Info graphics of Digital Marketing

Digital Marketing Services Chennai

Our Digital Marketing Services Overview

  • Mobile Friendly Web Design and Search Engine Friendly Website Development

  • Search Engine Optimization (SEO)

  • Search Engine Marketing (SEM)

  • Social Media Optimization (SMO)

  • Social Media Marketing (SMM)

Why Digital Marketing?

By the end of 2016, the number of internet users globally will surpass 3 billion.

Two-thirds of the world’s internet users are from the developing world.

In developing countries, the number of internet users will have doubled in 5 years, from 974 million in 2009 to 1.9 billion in 2014.

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Mobile Friendly Web Design and Development

Our Digital marketing starts with responsive design and development of the website

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Why Mobile Friendly?

Mobile search queries have grown 5 times in the past two years.

95% of mobile users use their devices for local search.

9 out of 10 mobile phone search result in a purchase or visit.

Search Engine Optimization (Digital Marketing for organic results in search engines)

Next step in Digital Marketing, We continue with search engine optimization.

Why SEO?

SEO helps website to rank higher in search engines like Google, Yahoo and Bing.

75% of users never scroll past the first page of search results.

93% of online traffic to business websites comes from search engines.

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Search Engine Marketing (Digital Marketing for paid ads in search engines)

Search Engine Marketing deals with paid advertisement in Google.

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Why SEM?

Over 1.2 Million businesses advertisers on google search worldwide.

Google has nearly 2 billion users all around the world.

97% of Google’s total revenue comes from advertising.

Social Media Optimization (Digital Marketing in Social Medias)

Expand your online reach and reputation with social media optimization

Why SMO?

Facebook - 1.71 billion users

Twitter - 313 million users

LinkedIn - 450 million users

Google + - 2.5 billion users

Benefits of Social Media Optimization in Digital Marketing

  • Getting More Traffic to your website

  • Interacting with your customers directly

  • Good conversion in sales

  • Customers trust on your business increases

  • Digital Marketing Advertising cost is affordable to everyone

  • >Branding of your products and business

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Social Media Marketing (Paid Digital Marketing Campaign in Social Medias)

Process of gaining traffic or branding through social websites immediately by sponsored ads in social networks

Benefits of Paid SMM in Digital Marketing

Getting immediate traffic to your website through social networks

Reaching the customers faster within limited time

Paid social media marketing campaign will helps to brand your products faster than any other campaigns in digital media.

How Can Digital Marketing Services Help Your Business?

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Digital Marketing Training Courses Chennai

Leading Digital Marketing Company provides best digital marketing courses in Chennai. Top Digital Marketing Agency for SEO and SMO Training in Chennai.
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