What is included in Digital marketing?

Digital Marketing is a unique method which combines advertising and promotion of the business or brands over the internet via different platforms. Medium includes websites, social media, mobile and even many media devices. Digital marketing methods include several methodologies like search engine optimization, social media optimization, search engine marketing, social media marketing, affiliate marketing, email marketing, mobile marketing etc.

What does a Digital Marketing Manager do?

Download Digital-Marketing Brochure

A digital marketing manager is completely responsible for creating, implementing and managing marketing campaigns that promote a company and its products and/or services. The most important role is enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads or customers. A digital marketing manager also studies, analyses, identifies and evaluates new digital technologies. He/she various Web analytics tools to measure site traffic in order to optimize marketing campaigns, email marketing, social media and display and search advertising.

How Digital Marketing helps in Conversion?

Any digital marketing campaign measures success by the percentage rate of incoming traffic gets converted into leads, subscribers or sales. This is very important, since without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. That is why business owners are streamlining their digital marketing campaign towards conversion optimization, making it a top priority above everything else. Tools and techniques which are used in digital marketing campaign such as Search Engine Optimization, social media marketing and email marketing can generate a power communication with the targeted audiences which the deliver better-than-average results in terms of higher conversion rates.

How digital marketing caters to mobile customers?

Yes. Mobile internet is revolutionizing the way we think and consume information. It is creating the next wave of information dissemination and communication channel, brought about by the rapid expansion of smartphones, tablets and other internet-enabled devices. These electronic devices have become a central part of Indian life that most of the adults in the country log on to their every now and then. So now is the best time to have digital marketing campaigns projected towards mobile consumers, paving the way for achieving a better sale. Mobile gadgets have now evolved into something that is influencing their purchasing decisions as confirmed by another.

What is the role of digital marketing in business development?

Whether your business is small, medium, or large, the digital marketing helps to develop business. It offers a powerful platform and a wonderful chance for your brand to gain recognition, irrespective of its size, operation and budget. The digital ground is always fair and open to all and it's up to each company to compete and attract its share of targeted traffic and generate business as much as they can.

How digital marketing overcome competition?

With regular competition come threats and fears. Business owners need to differentiate themselves from their competitors and know their true potential. Your digital strategy can articulately communicate it to your audience while lack of it can make it impossible for you to tackle threats effectively. Once when you have the information and other data in a place you will be able to see that digital marketing is working to your advantage and ensuring survival for your business.

Is digital marketing cost effective?

Digital marketing is more cost-effective than traditional marketing in many aspects. This is especially true when comes to small or medium businesses as they don't have many resources or fund. New media can provide you with a cheaper and more effective advertising channel. Though digital marketing needs, invests on paid mediums like google ads and facebook ads, the cost is still cheaper compared to traditional marketing activities like television, outdoor campaign and radio ads.

Digital Marketing Vs Traditional Marketing

Which is better and more effective?

Traditional marketing Vs Digital marketing is still one of the major debates in business whether small or big. Which kind of marketing offers the best reach along with the best return on investment? This is the question marketers are tackling and handling every day! But definitely digital marketing is gaining its share of importance.

Let's compare them:

• Digital marketing gives an edge over traditional marketing since it can offer quick results, while the latter takes time before showing any results.

• Traditional marketing has good quality to hold the attention of potential customers by giving them hard copies of material, which can even make the message memorable

• Digital marketing has the ability to measure the marketing efforts easier and quicker. One can monitor the strategy through Google Analytics and other aspects like general trend, inbound traffic, conversion rate, interested audience, bounce rate and profit.

• Instant publicity can be achieved through digital marketing. But direct marketing can create a market through person-to-person interaction, which is can be an extremely effective strategy of traditional marketing.

• Traditional marketing is usually forced upon the consumer, sometimes annoying them. Digital marketing is free, allows you to interact with your market, and provides quick feedback.

Is there a realistic balance between the two?

The world has transformed into a digital environment. Not just newspaper and magazines going digital, we even conduct many of our daily tasks such as internet banking, online shopping. With the rise of the digital age, it just seems like practical to invest in digital campaign. Despite the power of traditional marketing, it is imperative to have a website and use internet to interact with their customers and consumers. So we need to mix the right dose of digital marketing with the traditional marketing as to keep up in today's world.

How to invest in Digital marketing?

Use Digital Marketing to save money and make more money !

How much should you invest in a digital marketing campaign? However, it depends on whether you are a B2B business or B2C. If it is for B2B business, customers or clients are going to be highly targeted users like CEO's, Entrepreneurs, Chairman and Founders. These top people are decision makers in buying your product or services so selling a service to them will require much higher budget. If you are running a B2C business is predominantly focused on end consumers who are very largely available at any touch point like Google and social media platforms. They can be targeted using customized creative copies and suitable media type. You can also profile them on social media to run targeted advertisements.