Content strategy always keeps the website anchored to meet visitors needs and the business goals. If the content isn't ready before the design process starts, it will tough to take the next step. Since designers will face difficulty in taking decisions about what content to present, how to present it, and give weight to what is important.
Good content always sets the website apart from millions of other sites and delivers the right message into the hearts and minds of the visitors. The success of the website is determined primarily by its content. Ultimately, content wins the wallets of the clients and customers. All other components of the website (design, visuals, videos, etc.) provide a secondary support role. If the effective taglines, great design, attractive graphic will just enhance their effectiveness. But never ever the design itself doesn't sell. The content of the website should always begin with proper market research and analysis.
Begin your website project by charting out the information structure of the site and the design which will follow afterward. This is the important, because the content is the backbone and lifeblood of your web site.
Right content offers value to the visitors on the website.
Designers and Developers of the site, will know what is the scope, information and message which you are trying to deliver.
Correct projection of information will give proper direction, when pages are charted to give a good relationship between the pages and content.
Good content helps to convert fragmented bits of text into one cohesive marketing package. This makes digital marketing a lot more meaningful.
Strong marketing content will increase the number of visitors find websites through search engines. Search engines love content, particularly if they are frequently updated content.