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Digital Marketing Course

Why digital marketing is a good career choice?


Be part of 400 Billion dollar digital economy!

We live in the world where people use the Internet for everything. The web is quickly engulfing our environment, with the users consuming more and more online information every day. It is estimated that user are consuming an average of 10 GB of data a month from shopping to entertainment.

One must note that the digital economy is growing more than 60 per cent than the traditional economy. With such an ever rising power and influence of the internet, millions and millions of businesses are creating cyber spaces for developing the business. As a result, most of the traditional brick-and-mortar store has transformed their business into online stores. So digital marketing has become an important aspect of the business. Since, companies that engage in online trading are twice as likely to be creating jobs, digital marketing as a career has become a promising future.


What is digital marketing ?

Digital marketing includes all kinds of marketing methods and efforts that use an electronic device or the internet to develop business. It also includes business leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.


Digital Marketing

What does a digital marketer do?

A digital marketing professional is a person who is completely responsible for creating, developing, implementing and managing marketing campaigns that promote a business organisation and its products and/or services. The person plays a major role in improving the brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.


What are the career opportunities in digital marketing ?

There are a number of career opportunities in India, depending upon the roles. The nature of these job roles include, crafting a marketing campaign, offering the right content for an organization, engaging people through social media, tracking the visitors flow, increase awareness of the company's products and services etc. Some of the prospective careers in digital marketing are Digital Marketing Consultant, Social Media Marketing Expert, Search Engine Marketer, SEO Executive, Content Marketing Executive, Content Writer, Inbound Marketer, Conversion Rate Optimizer, Copywriters Web Analytics Executive, Email Marketer, Digital Marketing Consultant.


What are the key components of Digital Marketing ?

Digital marketing has several sections, where some parts constantly change with respect to the technology and consumer preferences. Some of the key components include:

  • Search engine optimization (SEO)
  • Content Marketing
  • Email marketing
  • Search engine marketing (SEM) which includes pay-per-click (PPC) advertising
  • Social media marketing, including Facebook, YouTube, Twitter and more
  • Mobile marketing, including SMS
  • Digital Promotions
  • Web analytics
  • Digital advertising

How to start a digital marketing career ?

If you are planning to enter the digital marketing industry, there's no better time than now. Digital Marketing experts should have multiple skills to survive. Some of the general skills includes ability to identify new opportunities, grasping all media channels and mediums, networking groups, balance of creative and critical thinking skills, understand and implement social media analytics and insights. According to various studies, the digital economy is growing at triple the pace of Indian GDP with employees working in the digital economy earning on average Rs 300,000 a year. In order to kick-start a career in digital marketing, we have compiled some important tips for survival.

Digital Marketing
  • Willingness to learn
  • Always stay updated
  • Trying out personal projects
  • Learn jargons and terminologies
  • Create your personal brand
  • Network with industry professionals
  • Learn and understand marketing channels

What you learn from Concern Infotech ?

After reading this entire article, we are very much sure that you are convinced that a career in Digital Marketing is the best choice that one can make. If so, one can get trained in the best Digital Marketing Course offered by Concern Infotech Private Limited. Here is a list of the highlights of the digital marketing course.

  • Work on Realtime projects
  • Real time tracking of progress and fine tuning your learning.
  • Complete training in all modules
  • Work with a team designers, programmers and content writers
  • Expert guidance from Digital Marketing experts
  • Placement assistance will also be provided

How learning from Concern Infotech is different from other institutes ?

Unlike 6-8 hours per week training offered by other institutions, Concern Infotech offers 40 hours of rigorous training per week. Practical Exercises are given to students, where around 50% of training time is dedicated to current client projects. This would ensure that students really get grounded in the subject matter. Course modules are based on latest case studies. We do not believe in giving lectures. During our training programme, we will discuss and conduct practical sessions. That will help the student to understand how Digital Marketing is implemented in a business.



Course Duration: 2 Months (Full Time) [Saturday and Sunday Holiday]
Time: 10.00 AM to 05.00 PM Digital   Marketing
Laptop Must, Available Seats-10



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